BaselWorld 2015

Latest News from: Baselworld 2015 Press Conference—Live Report

The undisputedly premier event that unites key players from all sectors of the global watch and jewellery industry under one roof, Baselworld 2015 commenced this morning with the inaugural press conference. The conference hall was filled with key players representing the print, TV and digital media from every continent who were eagerly awaiting the Baselworld press conference which marks the start of the landmark event in the annual calendar of the watch and jewellery industry: the show that will unveil the trends of tomorrow.

Please visit Baselworld.com for information on daily schedules, lodging, things to do!

What is Baselworld?

Baselworld Watch and Jewelry Show is a trade show of the international watch and jewelry industry held every Spring in Basel, Switzerland. It hosts approximately 2,100 exhibitors from over 45 countries, including the leading watch and jewelry manufacturers, as well as companies specializing in precious gems. The show attracts nearly 150,000 visitors (4,000 press) making it a one of the top watch and jewelry shows.

For a brief history of this trade show, check this information from Wikipedia:

The history of the show dates back to 1917 with the opening of the first Schweizer Mustermesse Basel (muba), of which a section was devoted to watches and jewellery.
•    1925 muba invited several watch manufacturers
•    1931 the Schweizer Uhrenmesse (Swiss Watch Show) was first held in a dedicated pavilion.
•    After 1972’s Europe’s meeting place exhibition, companies from France, Italy, Germany, and the United Kingdom were also invited.
•    1983 the show changed its name to BASEL and two numerals denoting the exhibition year, e.g., BASEL 83.
•    1986, companies from outside Europe were included for the first time, reflecting the increased number of visitors from outside Europe.
•    1995 the show was renamed to BASEL 95 – The World Watch, Clock and Jewellery Show.
•    1999, a new hall with 36,000 square meters exhibition space was added. The year 2000 saw an increase of 6 per cent in trade visitors.
•    2003 the show was again renamed to Baselworld, The Watch and Jewellery Show.
•    2004, with the introduction of a new hall complex, the exhibition area extended to 160,000 square meters, attracting more than 89,000 visitors.

What Watch-Next is recommending: Basel beauties: Baselworld Watch Fair Preview – The giant Baselworld show, headed by the likes of Rolex, Omega, Tag Heuer, Patek Philippe, Girard Perregaux, Hublot, and Breitling, approaches fast. To read more, click here.
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Basel Community also recommends reading A Question of Pickpockets.

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Photo by Kevin Kyburz via Flickr

Happy Easter!

Already spring has begun, and the city is brimming with new life. Grey skies or blue, it’s something you can sense—from walking through the forests of Allschwil, to the new songs the birds sing in the city, or the way the Tinguely fountains seem to have wakened from a long winter just in time to stretch out their arms and catch the sun.

And with this spring comes an early Easter, and the promise of restoration that it brings. As the church bells ring this Sunday morning, you’ll find yourself waking to a brand new celebration. And don’t forget: Daylight saving time begins Easter morning!

Here’s a quick sketch of what a typical Swiss Easter might look like…

Easter Surprises

It’s traditional in Switzerland to attend church in the morning, followed by brunch or dinner and a family celebration. A typical Easter menu could include lamb with potatoes; pastetli, a meat pie with mushrooms and cream sauce; chicken in lemon thyme butter; fish with couscous and yogurt sauce; pork, or rabbit.

Most children—and adults—also look forward every year to an Easter egg hunt. Eggs are usually painted the day before, and then in the morning are hidden outside in the park or garden, in the house, even inside boots and shoes! It’s uncommon to use plastic eggs, as Switzerland in general likes to keep things eco-friendly.

And don’t forget the Easter Bunny! Many children wake up on Easter morning to a magical nest or Easter basket filled with a chocolate bunny and eggs.

Chocolate bunniesUnforgettable Edibles

Basel whips up plenty of specialties just for Easter. Here’s a quick guide to a few of the seasonal favourites:

Biskuithässli and Biskuitlämmli: Bunny-shaped and lamb-shaped almond cookies with a delicate lemon flavour. Available in chocolate too.

Ostertauben: Pastry “doves” with candied fruit, hazelnuts, and almonds.

Osterfladen or Osterflädeli: A cross between a custard tart and a cake, often filled with rice pudding, speckled with raisins, and topped with frosting or powdered sugar. It can range from a very simple custard-like filling, to something more ornate with several layers of jam, cream, and nuts. Here’s a recipe via the Swiss Club of New South Wales. You can also learn how to make a breadier version on YouTube, thanks to @cakeclassics from Germany.

Praline Eier: Oversized candy eggs with a hard praline shell, filled with chocolates and decorated with piped frosting. Each boxed individually, these gourmet and somewhat costly praline eggs are given to close family and friends…a gift that tells a loved one just how very much they mean to you!

And everyone knows, Switzerland is the place to be for chocolate. Walk into any confiserie or bakery and you’ll be overwhelmed by all the choices—chocolate bunnies, candy eggs, marzipan carrots. Migros and Coop sell plenty favourites as well, from Lindt to Cailler, to Milka and beyond!

(S)Hop Around

Easter and spring go perfectly hand in hand, bringing new life to the city that you can feel as you walk from shop to shop and from city square to city square. You’ll find extra special treats, flowers, and fashions in every shop, and in the open markets of Marktplatz and Barfüsserplatz. But don’t forget that shops keep different hours for the holidays: you may need to check opening times for Good Friday, Easter Sunday, and Easter Monday, but in a pinch you can find almost everything you need at the SBB train station shopping center.

Easter Extras

A fun event you might want to catch this year is The 16th International Tango Festival OsterTango 2015! It will take place from 2 to 6 April, 2015 Hosted by the Basel Tango School, the event brings everyone together for a colourful weekend of music and dance, with a Tango Concert and Show, After Hours Tango, a special film presentation, DJs, and more. Don’t forget to stop by their website for tickets and more information.

There’s always something going on in Basel, and Easter brings much to do outside the ordinary. But of all it offers, maybe the best is opportunity—opportunity to be with family and friends, to relax, to party, to hike and bike, walk in the city or wander through the forest. You’re limited only by your creativity…and sometimes the weather!

What are you doing today to prepare for Easter? Are you colouring eggs with family and friends? Doing some last minute shopping for chocolate bunnies and flowers, or just relaxing at home? We’d love to hear how you’re celebrating this year!

Happy Easter from Basel Community!Frohe Ostern