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BaselWorld 2015

Latest News from: Baselworld 2015 Press Conference—Live Report

The undisputedly premier event that unites key players from all sectors of the global watch and jewellery industry under one roof, Baselworld 2015 commenced this morning with the inaugural press conference. The conference hall was filled with key players representing the print, TV and digital media from every continent who were eagerly awaiting the Baselworld press conference which marks the start of the landmark event in the annual calendar of the watch and jewellery industry: the show that will unveil the trends of tomorrow.

Please visit Baselworld.com for information on daily schedules, lodging, things to do!

What is Baselworld?

Baselworld Watch and Jewelry Show is a trade show of the international watch and jewelry industry held every Spring in Basel, Switzerland. It hosts approximately 2,100 exhibitors from over 45 countries, including the leading watch and jewelry manufacturers, as well as companies specializing in precious gems. The show attracts nearly 150,000 visitors (4,000 press) making it a one of the top watch and jewelry shows.

For a brief history of this trade show, check this information from Wikipedia:

The history of the show dates back to 1917 with the opening of the first Schweizer Mustermesse Basel (muba), of which a section was devoted to watches and jewellery.
•    1925 muba invited several watch manufacturers
•    1931 the Schweizer Uhrenmesse (Swiss Watch Show) was first held in a dedicated pavilion.
•    After 1972’s Europe’s meeting place exhibition, companies from France, Italy, Germany, and the United Kingdom were also invited.
•    1983 the show changed its name to BASEL and two numerals denoting the exhibition year, e.g., BASEL 83.
•    1986, companies from outside Europe were included for the first time, reflecting the increased number of visitors from outside Europe.
•    1995 the show was renamed to BASEL 95 – The World Watch, Clock and Jewellery Show.
•    1999, a new hall with 36,000 square meters exhibition space was added. The year 2000 saw an increase of 6 per cent in trade visitors.
•    2003 the show was again renamed to Baselworld, The Watch and Jewellery Show.
•    2004, with the introduction of a new hall complex, the exhibition area extended to 160,000 square meters, attracting more than 89,000 visitors.

What Watch-Next is recommending: Basel beauties: Baselworld Watch Fair Preview – The giant Baselworld show, headed by the likes of Rolex, Omega, Tag Heuer, Patek Philippe, Girard Perregaux, Hublot, and Breitling, approaches fast. To read more, click here.

Basel Community also recommends reading A Question of Pickpockets.


Photo by Kevin Kyburz via Flickr

A Whole New World: Inside BaselWorld

BaselWorld – Hall Impression // © BaselWorld.com
BaselWorld – Hall Impression // © BaselWorld.com
If the World Watch and Jewellery Show were a dessert, it would probably be Mr. Weininger’s record-setting bejeweled chocolate pudding. And with its two-carat diamond and glittering gold leaves, it could easily be one of this year’s creations at Basel’s famed Messeplatz March 8-15. It is the top show of its kind in the world, highlighting the finest and the latest in luxury watches, jewels, and precious stones. Officially named BaselWorld since 2003, the eight-day showcase now draws almost 1900 exhibitors from 45 countries and a minimum of 100,000 visitors from 100 countries.

Only the best international designers come to BaselWorld, everyone from Patek Philippe, Gucci, Breitling, Rolex, Tissot, Casio, Citizen, Omega, Chanel, Tiffany & Co., and Longines, among others. And for many of these exhibitors, it is the only trade show they will attend. They come to network, to share their creativity, to unveil new designs and set trends. This is a crucial event for the industry, and not only for exhibitors. It’s also where the world’s best sellers shop, relying on buyers for retail dynasties such as Saks Fifth Avenue, Hamilton Jewelers, London Jewelers, and countless more.

But the show isn’t just about showcasing — it’s also social. After hours, the city opens up BaselWorld Village at Binningerstrasse, with restaurants, bars, and a variety of networking opportunities. It’s a place where anyone can mingle, kick back after the show, and make new acquaintances.

So could such an exclusive show be open to the public? In Basel, the answer is yes. In fact BaselWorld has guest care down to a science, developing an entire service just for visitors. They offer accommodation on Basel’s select hotel ships, berthed specifically for the event and complete with a shuttle service to Messeplatz; a Business Centre with internet access, as well as a Media Centre; a BaselWorld shop with a book store, Catalog Centre, and travel agency; and more. There is even a comprehensive BASELWORLD App available on their website where you can download a 3D map of the exhibition center, information on exhibitors and wares, and snippets from their BASELWORLD Daily News.


Tickets are available on BaselWorld’s website through an easy-to-use online ticket booth. You can download a pass all the way up to the last day of the show. Spend one day or attend all eight days.
For Visitors — Price and Tickets
One-day pass: CHF 60.-
Full show (eight-day) pass: CHF 150.-
Group passes for schoolchildren and students only are also available.

How to Get There

Basel’s ideal central location in Europe makes it a very easy-to-reach destination. It is accessible by its international airport, multiple railway stations, its unbeatable public transportation system, and by car. You can find out more from these websites:


Basel International Airport


SBB, Swiss Railway Station
SNCF, French Railway Station
DB, German Railway Station

Public Transportation

BVB, Basel Public Transportation

BaselWorld – Outside View // © BaselWorld.com
BaselWorld – Outside View // © BaselWorld.com
While at BaselWorld, you may notice parts of the exhibition hall being rebuilt — signs that building plans for expansion are right on track. The finished structure is expected to be completed by 2013 and will hold more floors, a new event hall, and a ‘City Lounge.’ Here you can see a video clip of what’s being developed: baselworld.com/en-US/The-Show/BASELWORLD-2013.aspx.

No matter where in the world they come from, BaselWorld always brings together a variety of people from all cultures who share a common interest in all that ticks, tocks, sparkles, and shines. It’s cultural, it’s social, it’s fashion, it’s business. And whether you’re in the industry or out, maybe a good deal of it is just plain fun.